🔗 Share this article Pizza Market Saturation? Domino's Pizza CEO Steps Down After Pivot Towards Fried Chicken. The chief executive of Domino's Pizza Group who indicated the UK might have reached maximum pizza demand while broadening the franchise into chicken products has been ousted after disagreements with its board. Leadership Change Andrew Rennie is leaving after just two years in leadership, and will be replaced on an temporary basis by the organization's chief operating officer, Frampton, while Domino's searches for a long-term chief. The outgoing executive, who worked for the company for more than two decades, had attempted to redirect Britain's leading pizza takeaway chain towards poultry-based products, stating earlier this month there was not “huge potential” left in the British pizza industry. He said poultry was the quickest rising protein in the international market. Board Tensions Sources suggest that there was disagreement between the CEO and the directors over his approach and business vision, although the company's release said he was leaving “as a joint decision”. Recent Product Launch In September, the chain launched its Chick 'N' Dip offering – which the former chief called a “significant new phase” for the organization – and is piloting it in over 200 locations in the north-west of England and the province. While the business is still going to roll it out across its nearly 1,400 branches in the coming year as planned, it views fried chicken as complementary to its core pizza business. Board Comment The Domino's chair, the Domino's chair, commented: “The board believes that there are a range of possibilities to enhance value and performance improvement in Domino's core business. We are focused on selecting the suitable leader to oversee the careful implementation of that development approach.” Market Difficulties Earlier this month, Domino's, which has 13 million customers in the UK and Ireland, said orders declined by 1.5% in the Q3. In August, it warned that the quick-service industry had “intensified” as it blamed reduced spending in the run-up to the government announcement and higher payroll outlays for disappointing revenue and a 15 percent decline in six-month income. Competitors are also struggling. Another major chain disclosed the closing of 68 restaurants a last month, after the company behind its UK venues faced financial collapse. Wellness Efforts Trying to keep up with customer preferences towards balanced diets, the company has rolled out reduced-calorie options, such as its Thin & Crispy line of bakes below 400 kcals as well as vegan and allergy-friendly pizzas. A large pepperoni pizza has over 2,300 kcal. A large cheese and tomato pizza has over 2,100, while a personal has 909 calories. Interim Management Frampton has been with Domino's since 2021, and was formerly with the gaming group William Hill. It is thought that she does not want to occupy the CEO position on a full-time basis. Frampton stated: “The company has a multiple current expansion and efficiency programs that we will be dedicated to carrying out at speed.” She said these included ongoing development on the organization's supply chain and menu innovation, and its customer retention initiative. Domino's is also without a full-time CFO until March 16, when Andrea starts from the Irish cider and beer maker a well-known firm. In the meantime, Snow acts as temporary CFO.